Thursday, May 31, 2012

Retrofit 40 is off and running. We are mid-way through week 2, and everyone is immersed in the complexity and contradiction of the US 40 corridor. We have a mapping pinup tomorrow morning, and the exciting ideas flying around studio show promise for inspired planning and design strategies. Speaking of inspiration, an inspiring friend sent me this corridor art installation that makes a profound and powerful argument about clean air. Hopefully it will incite more creative thinking!

http://www.fastcodesign.com/1662616/a-billboard-that-advertises-nothing-but-clean-air